From color correction to captions and titles, even the most basic video editing platform can help you market your products better.īut with so many apps, programs and platforms out there, where do you start? Each option will have its own pros and cons you need to consider your budget, the types of videos you are creating and your need for volume.

Why? Because they allow you to edit, cut and arrange your videos while adding sounds and effects to get your potential shoppers’ attention – even if you’re using a smartphone video. įinding the best video editing software should be at the top of your list to create impressive, converting video content. In fact, as much as 85% of businesses use video as a marketing tool. Whether it’s for YouTube testimonials or Facebook ads, video can go a long way in building your brand and increasing product engagement. When it comes to eCommerce content marketing, video is king, and with the growth of video comes the growing need for the best video editing software and creation tools.

Video editing app for beginners